Privacy Policy

Hearthly AI ("we," "us," or "our") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard information when you visit our website, use our software platform, or interact with our services.

1. Who We Are

Hearthly AI LLC is a software-as-a-service company headquartered in Greer, South Carolina. We provide AI-powered marketing and lead management software to small businesses, primarily through a white-labeled platform built on third-party infrastructure including GoHighLevel.

This Privacy Policy applies to hearthlyai.com, our software platform, and any related services we provide.

2. Information We Collect

Information You Provide Directly

When you sign up, request a demo, become a client, or otherwise interact with us, we may collect:

• Name, business name, and job title
• Email address and phone number
• Mailing address and business address
• Payment and billing information (processed through Stripe — see Section 6)
• Account credentials (username, password)
• Communications you send us, including support requests

Information Collected Automatically

When you use our website or platform, we may automatically collect:

• IP address and approximate location
• Browser type, device type, and operating system
• Pages visited, time spent, and referring URLs
• Cookies and similar tracking technologies

Information from Clients' End-Users

When our clients use Hearthly AI to manage their own customer relationships, contact information about their leads and customers may pass through our platform. This information belongs to our clients, not to us. We process it on their behalf as a service provider.

3. How We Use Your Information

We use information for the following purposes:

• To provide, operate, and maintain our software platform
• To process payments and manage subscriptions
• To communicate with you about your account, our services, and updates
• To respond to your questions, support requests, and feedback
• To send marketing communications (where permitted — you can opt out at any time)
• To improve our website, platform, and services
• To comply with legal obligations and enforce our Terms of Service
• To detect and prevent fraud, abuse, or unauthorized access

4. SMS and Text Messaging

If you are a client of Hearthly AI and use our platform to send SMS messages to your own customers, you are responsible for obtaining proper consent from those recipients in compliance with the Telephone Consumer Protection Act (TCPA), CAN-SPAM Act, A2P 10DLC carrier requirements, and any other applicable laws.

5. Cookies and Tracking

We use cookies and similar technologies to operate our website, remember your preferences, analyze traffic, and improve user experience. You can control cookies through your browser settings. Disabling cookies may affect website functionality.

We may use third-party analytics tools (such as Google Analytics) to understand how visitors use our website. These tools collect information that does not personally identify individuals.

6. Third-Party Services

Hearthly AI uses trusted third-party services to operate our platform. These providers may receive personal information necessary to deliver their services. Key third parties include:

• GoHighLevel: Underlying SaaS infrastructure for our platform.
• Stripe: Payment processing. Stripe handles all payment card information directly — we do not store credit card numbers on our systems.
• Twilio and LeadConnector: SMS and voice communication infrastructure.
• Mailgun: Email delivery infrastructure.
• Google Analytics or similar: Website analytics.

Each of these providers has its own privacy policy governing how they handle data.

7. How We Share Information

We do not sell your personal information. We may share information only in these limited circumstances:

• With service providers who help us operate our platform (listed in Section 6)
• With your consent, when you direct us to share information
• For legal reasons, including to comply with subpoenas, court orders, or other legal obligations, or to protect our rights and safety
• In a business transfer, such as a merger, acquisition, or sale of assets, in which case we will notify affected users

8. Data Security

We use commercially reasonable physical, technical, and administrative safeguards to protect your information. This includes encrypted connections (HTTPS), restricted access controls, and secure third-party providers. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

9. Data Retention

We retain personal information for as long as your account is active, as needed to provide services, and as required to comply with legal obligations, resolve disputes, and enforce agreements. When information is no longer needed, we securely delete or anonymize it.

10. Your Rights

Depending on where you live, you may have rights regarding your personal information, including the right to:

• Access the personal information we hold about you
• Correct inaccurate or incomplete information
• Request deletion of your information
• Opt out of marketing communications
• Withdraw consent where processing is based on consent
• Request a copy of your data in a portable format

To exercise any of these rights, contact us using the information at the bottom of this page. We will respond within a reasonable timeframe and in accordance with applicable law.

11. Children's Privacy

Hearthly AI is not directed to children under 16, and we do not knowingly collect personal information from children. If we learn we have collected information from a child without verifiable parental consent, we will delete it promptly.

12. International Users

Hearthly AI is operated from the United States. If you access our services from outside the U.S., your information will be transferred to and processed in the U.S., where data protection laws may differ from those in your country.

13. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, our services, or applicable law. We will post the updated version on this page with a revised "Last Updated" date. Material changes will be communicated to active clients by email.